Psychology was supposed to be the path, the safe, logical choice. I even earned a degree in it. But deep down, I knew I wanted more. I’ve always been obsessed with both art and understanding people, why we trust, what influences decisions, and how perception shapes reality. The way subtle details create a feeling before a thought is even formed fascinated me.

 

Branding became the perfect bridge between both. It’s more than aesthetics. It’s psychology, strategy, and positioning. It’s about building a brand that doesn’t just look good but subconsciously influences how people feel, trust, and buy. The more I studied human behaviour, the more I saw how branding shapes decisions, builds credibility, and positions businesses as premium before a single word is spoken.

 

So I built Onetake, a studio where branding is done differently. Where design isn’t just decoration, it’s a tool for impact. By combining psychology, strategy, and creativity, I help ambitious entrepreneurs refine their positioning, charge what they’re worth, and create brands built for long-term success, not just for today, but for where they’re headed next.